The Way People Find and Buy Products Has Changed
The way people search has changed. The way products are surfaced has changed. The way decisions are made has changed.
For many brands, performance is already being impacted.
This session explains what is happening, why it matters for brands and what to do about it.
Register for the Event
Limited capacity. Secure your place.
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Event: Jaywing x FeedOps From Prompt to Purchase event
Date: Thursday, 19th November 2026
Time: 5:45pm to 8:00pm
Venue: The Commons Bar, 55 Collins Street, Melbourne
If you have any questions in the meantime, please reply to the confirmation email.
of AI retail results include shopping features
of AI retail searches occur in the consideration stage
drop in organic click through rate when AI results appear
Event Agenda
Guest arrival
Drinks, canapés and an opportunity to meet the teams.
Presentation 1
A practical look at how AI is changing product discovery and what the shift means for brands.
Presentation 2
The actions brands can take to strengthen product visibility and performance across AI-driven platforms.
Fireside chat
A client-side perspective on responding to changing discovery and purchasing behaviour.
Panel discussion and audience Q&A
An open discussion with the speakers, followed by questions from the audience.
Drinks and networking
Continue the conversation with digital, performance, media and ecommerce leaders navigating the same challenges.
Speakers
Ash Terry
E-Commerce Director, Jaywing
Rob Hillborn
Head of SEO & GEO, Jaywing
Frank Grasso
Founder & CEO, FeedOps
Client-side marketer
TBC
What You Will Walk Away With
Traffic insights
Why traffic can decline despite stable rankings, and how to adapt the metrics you monitor.
Recommendation logic
How AI decides what to recommend and the signals it prioritises.
Agentic commerce
What agentic commerce means in practice and how it is shaping the future of buying.
Immediate actions
Practical steps brands can take now to improve brand and product visibility in an AI-first world.
Connect with Digital, Performance, Media and Ecommerce Leaders Navigating This Shift
This event brings together businesses facing the same changes in how products are discovered and bought.
You will have the opportunity to connect with peers, share approaches and learn how others are adapting to AI-driven product discovery.
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