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Jaywing | FeedOps

From Prompt to Purchase

How AI is changing the way consumers discover and buy products, and what retailers need to do to stay visible

Consumer behaviour has already shifted. People are no longer just searching, they are asking AI what to buy.

Join Jaywing and FeedOps for a practical session on what is changing, what it means for retailers, and how to stay visible in an AI driven world.

Date 30th April 2026
Time 3:00 to 7:00pm
Location Alpha, Level 1, 238 Castlereagh St, Sydney
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The Way People Find and Buy Products Has Changed

The way people search has changed. The way products are surfaced has changed. The way decisions are made has changed.

For many brands, performance is already being impacted.

This session explains what is happening, why it matters for retailers, and what to do about it.

Register for the Event

Limited capacity. Secure your place.

0%

of AI retail results include shopping features

0%

of AI retail searches occur in the consideration stage

0%

drop in organic click through rate when AI results appear

Event Agenda

3:00pm

Arrival, drinks and networking

Welcome refreshments and an opportunity to meet the Jaywing and FeedOps teams.

4:00pm

Content session

A practical session on how AI is changing product discovery, what retailers can do today to improve visibility in AI platforms, and which additional signals to monitor to measure performance.

5:00pm – 7:00pm

Networking, drinks and canapes

Continue the conversation with other retail ecommerce businesses navigating the same challenges.

Speakers

Ash Terry

Ash Terry

E-Commerce Director, Jaywing

Rob Hillborn

Rob Hillborn

Head of SEO & GEO, Jaywing

Frank Grasso

Frank Grasso

Founder & CEO, FeedOps

What You Will Walk Away With

1

Traffic insights

Why traffic declines despite stable rankings and how to adapt your metrics.

2

Recommendation logic

How AI decides what to recommend and the specific signals it prioritises.

3

Agentic commerce

What agentic commerce means in practice and how it shapes the future of buying.

4

Immediate actions

Immediate, actionable steps to improve your brand’s visibility in an AI-first world.

Join Retail Ecommerce Leaders Navigating This Shift

This event brings together retail and ecommerce businesses facing the same changes in how products are discovered and bought.

You will have the opportunity to connect with peers, share approaches, and learn how others are adapting to AI driven product discovery.

Register Now
Register Now