Jaywing | FeedOps

From Prompt
to Purchase

What retail brands need to know as product discovery shifts into AI

Join Jaywing and FeedOps for an afternoon of insight and conversation on how AI is changing how people discover and buy products online.

Date 30/04/2026

Time 3:00 - 7:00pm

Location Level 1, 238 Castlereagh St, Sydney

AI is reshaping how consumers discover, compare and purchase products.

The way products are surfaced has changed. The way decisions are made has changed.

For many brands, performance is already being impacted.

This session explains what is happening and what to do about it.

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Join us for the event in Sydney

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Number of Guests

of AI retail results include shopping features

of AI retail searches occur in the consideration stage

retail verticals analysed

Event Agenda

3:00pm

Arrival, drinks and networking

Welcome refreshments and an opportunity to meet the Jaywing and FeedOps teams.

4:00pm

Content session

An in-depth study presentation on "From Prompt to Purchase" and how AI is reshapping retail discovery.

5:00pm – 7:00pm

Networking, drinks and canapes

Post-session drinks and networking to discuss insights and strategies for your brand.

Speakers

Ash Terry

E-Commerce Director, Jaywing

Rob Hillborn

Head of SEO & GEO, Jaywing

Frank Grasso

CEO, FeedOps

What You Will Walk Away With

Traffic insights

Why traffic declines despite stable rankings and how to adapt your metrics.

Recommendation logic

How AI decides what to recommend and the specific signals it prioritises.

Agentic commerce

What agentic commerce means in practice and how it shapes the future of buying.

Immediate actions

Immediate, actionable steps to improve your brand's visibility in an AI-first world.

Know Where You Stand

All attendees receive a free GEO audit showing how their brand appears in AI search and where competitors are outperforming.